Impact beyond the game
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At Capri Sports, the power of sport extends beyond the field through initiatives supporting female athletes, grassroots participation, and community engagement. Every initiative we champion falls under one of three transformative pillars - each designed to move sport from the arena into everyday life, creating lasting
social change.
Three Pillars of Impact
Championing women in sports
We believe every woman who competes deserves to be seen, heard, and celebrated. Through storytelling and vibrant public art, Capri Sports is championing women in sports.
Empowering Her Story
A dedicated platform amplifying the voices, journeys, and achievements of women athletes across disciplines — because their stories deserve the spotlight.
Insights Powered by KPMG
A landmark research report uncovering the state of women's sport in India — tracking progress, exposing gaps, and powering informed decisions across the ecosystem.
UP Warriorz Cultural Murals
Stunning large-scale murals installed across Uttar Pradesh celebrate the fearless spirit of women athletes, transforming public spaces into galleries of inspiration.
Growing the game from the ground up
Talent is everywhere. Opportunity is not. Through grassroots programs and youth-first partnerships, Capri Sports is building the pipelines that give the next generation of athletes a real shot at the game they love.
Tinkle × UP Warriorz
A collaboration with India's beloved comic brand Tinkle brings women cricketers to life as illustrated heroes — inspiring millions of young readers to dream big, pick up a bat, and believe sport is for them.
Supporting Grassroots Talent
Partnering with Simply Sport Foundation, we identify and nurture raw athletic talent from underserved communities — providing coaching, equipment, and clear pathways into elite competition.
Culture, Education & Community
Sport is a language everyone speaks. Through creative storytelling, education access, and community-first thinking, Capri Sports is building bridges between the game and the world.
Advancing Education for Girls
Joining forces with Educate Girls, Capri Sports uses the power of sport and role model visibility to keep girls in school — building a generation of educated, empowered women leaders who know their worth.
Creativity through Storytelling
Partnering with Daakroom, we bring athlete stories to life through immersive, design-led storytelling — making sport culture accessible, emotional, and deeply human for audiences far beyond the stadium.
Playing For A Bigger Purpose
Our partners in making an impact
Research & insights partner powering The Sports Women Impact Report.
Advancing education access for girls across India through sport-led outreach.
Identifying and developing grassroots talent in underserved communities.
Bringing sport culture to life through immersive design and storytelling.
India's iconic comic brand inspiring young readers through athlete hero stories.